Consumerism as Identity Other interesting linkshttp://hilo.hawaii.edu/academics/hohonu/documents/vol10x12youarewhatyoubuy-postmodernconsumerismandtheconstructionofself.pdfhttp://planner.se/2010/03/generation-i-the-fallacy-of-individuality/http://pubs.socialistreviewindex.org.uk/isj79/cox.htm